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Adult Social Care Wellbeing and Prevention Market Position Statement

This Market Position Statement explains our plans for wellbeing and prevention services for adults in Kent.

Working together

We’re working together with partners and providers to strengthen prevention at every level, supporting residents to stay well, identifying emerging needs earlier and reducing the impact of existing health needs.

Our key aims

  • Track and evaluate the impact of prevention-led services on adults’ wellbeing across their life course, ensuring earlier support, better outcomes and clearer value for money.
  • Prioritise interventions that maintain independence, promote resilience and that prevent, reduce or delay escalation of people’s needs for statutory support, by shifting investment to earlier intervention, reducing duplication and strategically commissioning address any gaps.
  • Use monitoring and feedback to anticipate pressures and target preventative action, implementing flexible, adaptive contracting and resource allocation models that enable timely rebalancing of spend towards where risk, inequity and unmet need are greatest.
  • Support the community front door approach (such as Adult Social Care Connect) that enables easy, equitable access to support providing streamlined navigation, community assets and clear pathways into community-based prevention and wellbeing services.
  • Reduce inequalities by prioritising prevention in high need cohorts and communities, ensuring proportionate access to universal services and culturally responsive commissioning.
  • Use technology and innovation to promote independence and wellbeing, supporting people to self-manage, stay safe and live at home for longer and access timely early help.

Why this matters

This statement shows what prevention and wellbeing look like now in Kent. Including where there are gaps and what will be needed in the future. It gives clear information so partners and providers can plan, invest, and work with us. This will us meet the needs of Kent’s people for now and the future.

Read our Wellbeing and Prevention Market Position Statement

Adult Social Care Wellbeing and Prevention Market Position Statement 2026 to 2035 (PDF, 2.5 MB).