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Safe driving means being aware of the consequences of your
driving behaviour, and changing the way you drive so that there is
less risk to you, your passengers, and other road users.
Driving a car, van or lorry requires maximum concentration.
Sitting behind the wheel of half a ton of metal, travelling at
speed only a few feet from other road users and pedestrians is a
huge responsibility. Yet many drivers treat the responsibility, and
risks, of driving far too lightly. And sadly, people are still
dying and being injured on our roads because drivers are:
- driving too fast
- driving to close to the vehicle in front
- driving whilst using a mobile phone
- driving under the influence of drink or drugs
- driving inappropriately for the conditions - rain, ice, winter
sun
We work hard to warn drivers of the consequences of poor
driving, and we want to change drivers' attitudes in the
county.
We are getting our message across through:
- poster campaigns
- TV adverts
- radio campaigns
- training courses
Our aim is to significantly reduce the number of people killed
or seriously injured because of inappropriate
driving. |