Folkestone pedestrian signage project
We are working in partnership with Shepway District Council and Folkestone Town Council to launch a network of pedestrian signage in Folkestone to help visitors navigate around the town and explore new areas.
The signage will focus on getting people from the Folkestone Central railway station to the town centre, the Harbour and the Leas. People unfamiliar with an area need a clear, straightforward route with as few changes of direction as possible. This is why we decided to guide people from Folkestone Central along the beautiful Castle Hill Avenue towards the town centre, Harbour and the Leas. Castle Hill Avenue's iconic central boulevard provides a welcome to Folkestone and also makes it hard for visitors to get lost on their way into town.
Locals will always know shortcuts and the most direct paths, but visitors need clear and easy to follow routes. The signage network aims to direct people along such clear routes and ensure they reach their destinations easily. To achieve good value for money, signs must channel pedestrians along key routes instead of placing a sign on every street corner. Rather than point them on the most direct path but then the signage running out half way, we have opted to sign slightly longer routes where visitors have their whole journey sign posted.
There are three types of sign being introduced:
- monoliths, which are large and show a clear map of the area, allowing people to find out where they are and plan their route
- finger posts, which complement the monoliths and fill in the gaps. They are strategically placed at direction changes and road crossings to reassure users they are on the right route
- Town Trail boards, which are an initiative promoted by Folkestone Town Council and show historical information relevant to the local area, allowing users to appreciate their surroundings and learn about its history and significance.