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The
Clean Kent Campaign was launched by KCC on behalf of the
partnership in May 2004, to improve the cleanliness of
neighbourhoods, involve local people to help take pride in Kent and
tackle environmental crime.
It aims to improve and maintain the quality of the local
environment, particularly focusing on a reduction in fly-tipping,
littering and graffiti as well as reducing rubbish fires and
environmental antisocial behaviour.
The campaign has a particular focus on litter and fly-tipping
and changing attitudes towards these to help reduce environmental
crime and make Kent a cleaner county. This is being achieved
through a combination of enforcement activity, community action,
strong marketing/communications and school education
programmes.
A target of
Towards 2010 is to expand the Clean Kent programme to tackle
the top 20 fly-tipping hotspots and increase the capacity to
prosecute fly-tipping offenders.
The campaign is closely monitored and data is recorded monthly
by partner organisations, collated quarterly and held centrally by
KCC.
Much progress has already been made including a predicted 40%
reduction in loose rubbish fires, 10% reduction in fly-tipping
(with a prediction to achieve 17%), and a 20% increase in the
public perception that Kent is clean.
The Clean Kent Campaign is facilitated by KCC and involves
strong partnership involvement of the 12 district/borough councils,
Kent Fire and Rescue Service, Kent Police, Environment Agency,
Highways Agency, Kent Probation Area, Crown Prosecution Service,
Kent Downs Area of Outstanding National Beauty and voluntary
organisations. |