Stunning images of White Cliffs in great international
20 July 2012
A press release from Visit Kent
Dover’s iconic White Cliffs feature in the latest image to be
posted around the world ahead of the Olympic and Paralympic Games
as part of the Government’s GREAT campaign.
LOCOG (The London Organising Committee of the Olympic and
Paralympic Games), the Government Office for England, and Kent
County Council (KCC) working in partnership with Visit Kent, joined
forces to commission the stunning projection on the landmark
overlooking the Channel.
The renowned artist Ross Ashton designed and oversaw painting
the invitation with lights on the rugged chalk faces overlooking
the English Channel.
Mr Ashton gained worldwide recognition for his skills when he
projected images on Buckingham Palace to celebrate the Queen’s
Golden Jubilee. Since then he has received commissions to project
his light paintings and son et lumiere displays on numerous
historic and significant building.
It is the third time the 2012 GREAT tourism marketing campaign,
which has the personal backing of Prime Minister David Cameron, has
featured images of Kent internationally to promote the Olympic
A stunning photograph of Hever Castle with a white horse and
rider in the foreground was one of the earliest images to be
presented in posters and print while a short film made at Hever
with Dame Judi Dench has been broadcast around the world.
Minister for Sport and Olympics Hugh Robertson said: “The White
Cliffs of Dover are an iconic feature of the Kent landscape and
recognised internationally as the gateway to Britain. In this
Paralympic Year, Ross Ashton’s light projection really shows off
the Cliffs and highlights the UK’s flare for creativity.”
Sandra Matthews-Marsh, chief executive at Visit Kent, said: “For
thousands of visitors Kent will be the Gateway to the Games and
many more will be coming to the Garden of England for a day out and
a breath of fresh air during their time in London. And, of course,
we are the host county for the Paralympic road cycling.
“The White Cliffs are famous across the world and this image is
possibly one of the most striking that VisitBritain has produced in
its successful campaign to attract people from around the world to
our shores – if not for the 2012 summer of celebrations then in
years to come.”
Mike Hill, Kent County Council
Cabinet Member for Customer and Communities, said: “This striking,
memorable image sums up the all the power of our White Cliffs as a
symbol of England and our pride in the warm welcome Kent offers to
all its visitors.”