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Wellbeing activities promote general health and wellbeing
within the community.
In our
second innovation film (link opens in a new
window), we see our 'innovation family' highlight the benefits of
three different wellbeing initiatives - street cars, Explore Kent
and Activmobs.
Street Car
In the first scene, the innovation family explore the benefits
of Street Car. The initiative offers self-service cars for hire by
the hour, day, week or month. The cars are parked in a specific
location within the town.
Cars can be booked online or by phone and can be returned 24
hours a day, seven days a week with the use of a high-tech
Smartcard and PIN. The charges are calculated by the length of time
that you have the car for and how far you drive, you are then sent
a bill each month.
Explore Kent
The second scene shows the innovation family using our
Explore Kent
website to help them decide what to do with their weekend.
Explore Kent is a website and magazine packed with articles on
walking, cycling and riding in Kent. It also includes celebrity
interviews, competitions and exciting features, as well as all of
the latest news and activities in the Kent countryside.
Activmob
The third and final scene shows the grandparent of the family
explaining that he has joined the local walking Activmob, so that
once a week he can get outside and work up a bit of a sweat!
Activmobs are about making physical activity part of everyday
life - they build on what people already do, or would like to do.
Anyone can get together and form an Activmob with a group of
friends, family or colleagues, as long as it involves well-being,
i.e. running mob, walking mob, dancing mob, the mobs do not need to
be activities that are traditionally called 'sports', so anybody
can join in. |