Natural visitor economy
East Kent has a rich variety of countryside, wildlife and
heritage attractions. These all add to the diversity of what the
area has to offer visitors. We want to promote of all the
wonderful attractions to reap the most benefits.
Making more of these assets will help east
Kent develop new markets based on growing interest in wildlife
and recreation tourism and to extend the visitor season. This
will allow east Kent to develop a modern and sustainable
visitor economy.
Natural Economy East Kent is leading in this new approach
to the visitor economy, implementing projects and launching new
tourism products.
Together with Hidden Britain and
Visit Kent, we
are already supporting groups of businesses to help
themselves grow and seize new opportunities. We will continue to
create new business groups to help stimulate the local economy.
We will be developing fresh products to reach new markets. For
example, we are developing walking trails designed to increase
spend in businesses and attract new, sustainable markets.
Studies have shown that east Kent has the potential to become a
key leisure and tourism cycling destination. We will assess the
scale of the opportunity and how it can best support the economy;
setting out the actions needed to develop the potential and target
investment to bring the greatest benefits
Our natural visitor economy vision
Natural, rural and heritage assets supporting the revitalisation
of the east Kent visitor economy, playing a key role in the
development of a distinctive and quality visitor destination and
with rural tourism developed in line with sustainable
principles.
Projects