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Kent Care Ambassadors spearhead recruitment drive

Kent's first Care Ambassadors were presented with certificates and resource packs on Tuesday (9 Oct) at East Malling Conference Centre as part of the Kent and Medway project to encourage more youngsters to take up careers in social care.

The aim of the Care Ambassador scheme, part of the national Skills for Care initiative, is to promote social care as a dynamic career option by demonstrating the range of benefits on offer in the sector and showcasing the variety of jobs and career paths now available.

The trained ambassadors - who have all worked in various social care roles for many years and are passionate about their job - are already starting to achieve this by visiting schools, colleges and recruitment and careers events.

The Ambassadors share their own experiences of working in social care roles and answer any questions that youngsters may have, helping to dispel some of the preconceptions surrounding care work.

The Kent and Medway scheme was established in January of this year and has already exceeded its target for 12 Care Ambassadors in 2007. With 25 of them now on board, the scheme hopes to address the growing demand for employees in the sector, against a backdrop of an ageing population requiring more and more personalised care.

Kent County Council's Cabinet Member for Adult Services Kevin Lynes joined the celebration and praised the Care Ambassadors for their unstinting commitment and professionalism. He said: "If you could bottle the essence of what's in this room and give it to youngsters, the job would be done. The enthusiasm of these ambassadors will go a long way in attracting young people into worthwhile and rewarding careers."

image: The Care Ambassadors receiving their certificates from Oliver Mills and Kevin Lynes

Copyright Kent County Council 2008